Architects & Builders
Photography & Techniques
The National Association of Realtors (NAR) buyer survey indicates that quality photography provides a significant home marketing advantage. According to NAR, 81% of home buyers used the Internet during their home search and they rated photographs as the most useful tool in their search. 24% of home buyers got their first glimpses of their new homes on the web, up from just 2% in 1997. This indicates that quality photographs give a huge marketing advantage to real estate agents.